WildFish
Visual Identity, Art Direction, Illustration, Collateral Materials, Social Media, Web Design
Had the honour of working with the WildFish team, an independent charity in the UK that campaigns for wild fish and their environment. They fight to diminish the key threats from open-net salmon farming, pollution and over-abstraction. We created an engaging position for the brand, able to reach a wider range of audiences and stand out from a crowded market. The visual language was based around the fish themselves as well as river environments, creating a series of elements that could overlap and create abstract backdrops for multiple brand touchpoints whilst delivering an impactful look and feel with a clear message.
